CRM Manager

Our client is a rapidly growing iGaming operator, offering both casino and sportsbook products, currently looking for CRM Manager to add to existing marketing team based in Malta.
As CRM manager, you’ll be responsible for all aspects of our client’s multiple email and SMS marketing programs. From scheduling, to production, through to execution, you’ll work closely with the marketing department to achieve measurable email marketing results.

The right candidate would have 3 years of CRM experience, have a have good working knowledge of email marketing best practices and HTML, and be well versed in using enterprise email providers, and tools such as Litmus and Email On Acid.

Responsibilities:

Working closely with the rest of the marketing team, develop and deploy effective email campaigns using IBM Marketing Cloud (Silverpop).
Analyze the effectiveness of email campaigns using IBM Marketing Cloud (Silverpop) and other industry-standard tools.
Develop and implement email/SMS marketing strategies and initiatives in conjunction with the marketing manager and other key stakeholders
Optimize emails using industry best practices and strategic A/B testing
Develop and manage ad hoc and automated email campaigns in IBM Marketing Cloud (Silverpop).
Monitor emerging trends in email marketing best practices and technical standards
Compatibility testing of client's emails to ensure they are compatible with all major browsers, email platforms and devices.
Ensure appropriate creative call-to-actions are deployed for each target audience
Setting up and conforming all email links, dynamic content and personalized fields function properly
Develop and revise automated mailings in conjunction with the rest of the marketing department.
Assist with implementation of marketing automation
Collaborate with internal and external designers on visual content

Requirements:

Three or more years of relevant work experience in email marketing, email administration and/or direct marketing
Basic email HTML and CSS coding experience
Excellent organizational, communication and project management skills
Strong grasp of email/SMS best practices
Experience with understanding and interpreting email metrics and/or web analytics and KPIs relative to campaign performance
Working knowledge of variable content, segmentation, personalization
Experience in iGaming preferred.

Personal Attributes:

Impeccable eye for detail, strong organizational skills, and ability to meet tight deadlines
Highly motivated with a strong work-ethic, and able to operate independently with minimal supervision
Ability to handle pressure, prioritize and manage multiple projects simultaneously and accurately in order to meet tight deadlines
Analytical and creative thinker with excellent time management and problem solving skills
Fluent English speaker; additional languages would be an advantage
Sportsbetting campaign experience is a bonus
Pris: (ej angivet)